If you click on a hashtag, you will see ALL public posts that have been shared that also use that hashtag, which is usually related to a topic, e.g. If it is a repeatable event, it is incredibly useful for the growth of future events. Personally, I always imagine these types of hashtags being said very quickly in a low voice or muttered, offering that extra layer of context. Does it have any bad implications or associations? This 30-page ebook will guide you through the key steps to review, recharge and improve your digital marketing results! The campaign managed to simultaneously raise brand awareness about ALS which, before the campaign, was relatively unknown, and raise millions for the Association. Not a single campaign or significant event goes by without having a hashtag attached, and Twitter quite often becomes the primary source of news for individuals and high-profile publications alike. The wedding we attended this weekend was at a gorgeous winery, and although the hashtag itself didn’t mention the location, simply encouraging people to share photos of a great location helps generate awareness and potential business for it as well. Using an event hashtag can not only help create awareness for the event itself, but also for your business or brand, or any other associated businesses, brands or locations who are also involved. Is a new hashtag (#myevent18) recommended for annually reoccurring They’re not just for Twitter anymore, either. If attendees even remember it, they will surely type it wrong. Create your hashtag as soon as possible. I just wanted to tell you how much I like to use best-hashtags.com - it's so useful! In a tweet, every character counts. Think of the last conference or event you attended. Hashtags are great for spreading the word about your event — and collecting content from attendees after it’s all said and done. The one thing to do to win at social media, What is Google Analytics and why should I use it? A well-chosen and promoted hashtag also increases the online visibility of your event, and excites other Twitter users to join the conversation. Let these 2 examples of successful twitter hashtags inspire you during your brainstorming process to come up with some great event hashtag ideas of your own. Save my name, email, and website in this browser for the next time I comment. Hashtag example 1: #DewGreenScreen. Invitations, posters, digital displays, announce it etc. Here are 4 tips for choosing a successful hashtag. They are also used on Google+ and Facebook, but to a lesser degree than Twitter and Instagram. Make sure you don’t miss any opportunity to draw attention to it. Learn from ShowClix event marketing experts about the aspects most successful event hashtags have in common. You can use it as a marketing tool before, during and after your event. Weddings are a great example of this, especially destination weddings. Successful hashtag campaigns can help your digital marketing efforts and strengthen your brand recognition. Share your ideas below! We attended a wonderful wedding this weekend; and while scrolling through the social media photos over the rest of the weekend, I was reminded of this short post I wrote on the Scout Facebook Page a couple of years ago about event hashtags while I was preparing hashtag cards for another friends’ wedding. Hashtags were originally used on Twitter, and are also used heavily on Instagram. So you think you’re all set after adding the prefix “#” to your event name? In the lead up to and during the event, post updates yourself (or on your brand channels) using the hashtag, and ask your key influencers or active guests to as well to get it out there. It should simply makes sense and be relevant. The tips written then are just as relevant today, and apply to business-related events such as networking, training or conferences, sporting events, and other events beyond weddings and parties. The Dobcast: Episode 21 – What is the one skill or area you recommend for those who want to be prepared to do their best online? Chances are a hashtag was used. Promote your hashtag and include it on all your promotional materials and communications: invitations, event flyers, business cards, etc. Ana Clarck. In light of all that, I thought I’d celebrate some of the very best uses of hashtags … Here we present the best hashtag examples you can learn from. As a marketer, you want to be able to reach your community with the use of hashtags, especially during events, webinars or Twitter chats. Source. You can even use hashtags during your event to engage sponsors or start a conversation between guests and speakers. Encouraging guests to take and share their own photos or videos of an event helps gather different perspectives, that might not be captured by the “main” photographer. Doe dat dan meteen. Thanks to a well chosen hashtag and a Twitter Wall projected on the cinema screens, #DewGreenScreen became a trending topic on Twitter. What distinguishes an effective event or conference hashtag from a bad one? The hashtag allows you to keep the conversation going. The #IceBucketChallenge was a hugely successful social media campaign by the ALS Association (even though they had nothing to do with the birth of the hashtag). Event hashtags are essentially the same thing: a disposable camera for your guests, to gather their perspectives of your special occasion. One of the most frequently asked questions I get when I work with companies with no social media background is about hash-tags. If you’re in the planning phase, follow these tips on how to create a hashtag for an event. It brings all online conversations, multimedia and information about your event together. Feature the hashtag wherever you can and encourage people to use it. When the ‘official’ hashtag hasn’t been communicated properly there are often a huge number of variations going on at events. It might be unique, but too hard to decipher. These hashtags work both ways. This can be researched simply by typing the hashtag into different social media platforms’ search fields and seeing what comes up. During your event, you can ask the speakers to mention it. Best hashtags for use with #event are #event #wedding #party #events #eventplanner #music #love #photography #birthday #dj #art #eventorganizer #weddingplanner #instagood #like #fun #fashion #design #instagram #eventplanning #festival #food #follow #show #catering #dance #indonesia #entertainment #live #bhfyp TweetBeam is a visually engaging Twitter wall for events and websites, built in Amsterdam. To begin with, brand and campaign hashtags are specific tags that one makes for his own business. There are many horror stories of brands who have had the hashtags that they've created used against them to smear their brand. Can your event hashtag be interpreted in another way? Hashtags have also evolved more colloquially to provide context. During an event, attendees love to use hashtags to offer their thoughts and feedback as they experience everything that’s going on. Keeping it simple is a cardinal rule when creating hashtags for events. It's easier than ever to stay up to date on the latest trends. Just because you know it, don’t assume everyone else will. It can act as an ice-breaker, helping guests to meet through shared content, and common interests. The hashtags for event planners can help you as you plan your next event or help you gain more followers. Ex: Small Business Week (#SBW2013) or a Constant Contact Holiday Planning Event (#CCHoliday). 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